Veedol joins hands with Khalid Saeed Al Hajri Group [KCT] to bring world renowned lubricants brand to the Kingdom

Veedol appoints exclusive partner in the Kingdom of Saudi Arabia.

Veedol Motor oil: The Professional’s Choice in Motor Oil…For Over a Century.

A new chapter in the history of lubricants is beginning today in the Kingdom of Saudi Arabia.

Veedol is a name synonymous with Quality and Value among Automotive Lubricants. History remembers the Ford Model T, the first-mass produced car in the world and introduction of the model T changed the face of transportation and thus personal mobility. Veedol was the chosen lubricant for Model T, by Henry Ford the automobile pioneer in the year 1914.

Tidewater Oil Company, the parent of Veedol was set-up in Pennsylvania, United States the birthplace of Liquid-Gold, Petroleum that lead the world to a completely new mode of transportation. From 1900s the brand, Veedol was chosen by world renowned automotive brands starting with Ford, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors.

Exciting achievements in its glorious history include being the chosen lubricant brand, of the world-renowned aviators such as Charles Lindbergh who took the Graf Zeppelin on the longest, most challenging trans-atlantic flight. M/s. Clyde Pangborn and Hugh Herndon made the first non-stop flight from Japan to the USA; they named their monoplane “Miss Veedol”. After all, Veedol was the lubricant that helped complete this flight. Veedol introduced worlds’ first semi-synthetic engine oil way back in 1961.

Every drop of Veedol is refined from the best of the base oils and blended with top-notch additives. Stringent quality tests and research helped Veedol to maintain its lead in the segment offering a comprehensive range of synthetic & mineral automotive lubricants and industrial oils.

Veedol aspires to become one of the leading lubricant brands globally. Veedol and its product brands are manufactured and licensed by Veedol International, U.K. Veedol products are manufactured in Americas, Europe, U.A.E & India.

Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “The estimated annual lubricants consumption in the Kingdom is over 380 million with the automobile lubricants contributing to over 90%, this is due to the high vehicle parc which is circa 6 mil vehicles. This makes Saudi Arabia a market of strategic importance to Veedol. The quality of Veedol products, world class distribution of our entire range coupled with the overall service delivery from our partner will help us achieve our objectives in Saudi Arabia”.

The launch in the Kingdom has started with grand unveiling of the entire range of products at Sheraton, Dammam to the retail and commercial customers followed by similar trade events at Riyadh on 22nd Dec at the Marriot Hotel culminating with the final event being held in Jeddah on the 25th Dec 2013 at the Le Meridian Hotel.

“We are proud to be associated with Khalid Saeed Al Hajri Group (KCT), a trusted name in the industry who brings in decades of experience in transportation and trade. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. KCT group has the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B across the country” said, Mr. Waeeemuddin JJ, Regional Manager for Veedol International.

KCT group, led by the visionary Sheikh Khalid Saeed Al Hajri, brings a great deal of experience and skills inherited from their group businesses spread not only in Saudi Arabia but in GCC as well. Sheikh Khalid Saeed Al Hajri, said, “It gives our group, great pride and pleasure to be associated with Veedol, being designated as the exclusive partner distributor for the Kingdom of Saudi Arabia. Veedol is a century old lubricant brand with a proven track record. Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire Kingdom”.

KCT group with its wide range of services in the transport industry with related products have 14 branches spread across the Kingdom, fully equipped to service the customers. To their already existing tires and batteries, the addition of Veedol is complementary.

Mr. Gigi Skaria, Executive Director- Trading, at KCT group said, “With Veedol range of products available from KCT appointed agents, customers in the Kingdom will have the entire automotive products – tires, batteries and lube under one roof. Veedol aptly fits in to our portfolio thus offering quality solutions to our customer’s needs”.

New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals for over a century is now close to you.

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