Abdullah Abdulghani & Bros. Co. (AAB) and Veedol International celebrated the start of the new partnership between both parties in the State of Qatar. This occasion also witnessed the grand unveiling of the entire range of Veedol International lubricants at the Regency Hall, Doha to the media delegates, followed by a detailed presentation to retail and commercial customers. Abdullah Abdulghani & Bros. Co. is the biggest player in the Automotive Sector in the State of Qatar, with operations covering the entire value chain of the industry. AAB is focused on bringing additional products, solutions and services that will generate additional value to its customers through superior quality, competitive value, advanced technology and continuous reliability. Veedol is a name synonymous with Quality and Value among Automotive Lubricants. From 1900’s the brand Veedol was chosen by world renowned automotive brands starting with Ford Model-T, Mercedes Benz, Audi, Volvo, BMW and a host of Japanese and other European majors. Stringent quality tests and research helped Veedol to maintain its lead in offering a comprehensive range of synthetic and mineral engine oils as well as industrial oils. Veedol products are manufactured in Americas/Canada, Europe (UK/Netherlands), U.A.E & India. Veedol now aspires to become one of the leading lubricant brands globally. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “We are extremely proud to be associated with Abdullah Abdulghani & Bros. Co, a highly trusted name in Qatar, bringing with it over five decades of rich experience in the automobile industry. Our objective is to establish Veedol as the most preferred lubricant brand among customers & consumers alike in the country. In addition to the quality of Veedol products, the visibility of our entire range in the channels coupled with the overall service delivery from our partner will help us achieve our objectives in Qatar”. “The estimated annual lubricants consumption in Qatar is over 27 million liters with the automobile lubricants contributing to 45%, market is expected to grow at 3-4% p.a. with a substantial share expected from the synthetic grades.” Mr. Arun Kumar added. Dr. Nasser Abdulghani Al Abdulghani, CEO, Abdullah Abdulghani & Bros. Co. said: “It gives AAB Group, great pleasure to be the exclusive distributor of Veedol lubricants in Qatar. Veedol is a century old lubricants brand with a proven track record. Veedol will soon be available across the country through our network of channel partners and backed by a full-fledged sales team. We are committed to offer unmatched service to the discerning consumers in the entire state”. Mr. Yazan Mustafa, COO of the Commercial & Industrial Division at Abdullah Abdulghani & Bros. Co. said, “This partnership comes in line with AAB Group strategy to expand its offering of additional high quality products and services in the Automotive Industry which will provide the customers in Qatar with access to a wider choice of products and service with additional value and competitive prices. We are proud to represent Veedol lubricants in Qatar and we are confident that this partnership will flourish and achieve a strong success in the coming period”. Also, the celebration witnessed unveiling the synthetically engineered oil Powertron 20W-50 from Veedol. Mr. Arun Kumar Menon, General Manager, International Operations at Veedol said “Veedol is offering your favorite 20W-50 engine oil with synthetic technology in the Middle East region. Better protection & performance, efficiency, economy and longevity are the main benefits with the new Powertron 20W-50 grade oil, another first from Veedol”. Veedol Powertron 20W-50 backs its claim in action! It spreads a protective and indestructible film that is tough as steel and smooth as silk over every moving part every second the engine is running ensuring unbeatable protection. The synthetic technology and the detergent action in Powertron 20W-50 work continuously to keep the engine clean, cool and free from sludge deposits. This multi grade oil is more stable and retains its properties even in the extreme and tough conditions of Middle East & Africa. The lubricant manufacturer’s focus on research and development has helped the company to formulate a range of products for a wide range of applications. Each Veedol appointed distributor partner will have the capability to provide cutting edge customer service to its customers be it workshops, spare-parts shops, lube shops or B2B. New or old engines, refill with Veedol engine oil for unmatched protection, cooler and cleaner engines in cars, light and or heavy duty commercial vehicles. Better mileage, same fault-less performance that satisfied the professionals and drivers for over a century will be available in Qatar from today. AAB is the sole distributor of Toyota and Lexus in Qatar, in addition of representing several other international brands in the automotive products such as Sumitomo Tires, Exide Batteries, Kansai Paints, BG auto fluids, 3M After Market and Auto Car Products, among others.